Jony Ive, the Apple design chief, was convinced that Steve Jobs was ready to fire him in 1997. This revelation came out in a Fast Company excerpt of the upcoming biography 'Becoming Steve Jobs.' Ive recounts Jobs' return to Apple in 1997 and the chief's first visit to Ive's Design Lab. Ive even said he felt he deserved to be sacked, as the products 'we were shipping' were not good enough.